A love letter to Indian Artisans
Roopa Pemmaraju founded her namesake brand in 2012 as a love letter to Indian artisans, who are often forgotten or cast aside in the global supply chain. A slow luxury fashion label specializing in dreamy, flowy dresses and separates with silhouettes that take cues from traditional sarees, updating them in new color palettes each season.
The brand uses time-honored techniques to create luxurious garments that honor the exceptional craftsmanship of India. By employing skilled artisans and paying them fairly for their craft, we create vibrant, one-of-a-kind clothing in a way that respects our planet and its people.
At Roopa Pemmaraju, we take pride in our Indian heritage. The exuberant gardens of India inspire our detailed signature prints, and the rich history of Indian textiles informs our choice of fabrics.
Artisans are the heart of our brand. Rather than creating trend-led garments, then hiring labor to produce excessive amounts of clothing that only lasts a season or two, we choose to put the abilities of our artisans on display with heirloom-quality work.